Demand Planning Strategies for Seasonal Cone Sales

Seasonal Demand Patterns

Pre-roll cone sales follow distinct seasonal patterns influenced by cannabis culture events, holidays, and weather-driven consumption changes. Understanding and planning for these patterns prevents both stockouts during peak demand and excess inventory during slow periods.

Peak Demand Periods

• April (420): The largest demand spike of the year. Begin building inventory in February to ensure adequate stock for the surge in orders.
• Summer Months: Sustained higher demand driven by outdoor activities and social events. Plan for elevated production from May through August.
• Holiday Season: Gift sets and variety packs drive increased demand from November through December. Launch holiday products by October.

Demand Planning Process

Create a monthly demand plan that incorporates historical sales data, growth projections, planned promotional activities, and customer forecasts. Adjust production schedules and raw material orders to align with expected demand. Build safety stock ahead of peak periods and plan promotional activities during slower months to smooth demand throughout the year.